You have something worth saying. Be the Bulb helps authors find the book inside them, get it done, and build something lasting around it. For many, the first book is the beginning of a body of work, and we are there for the ones that follow.
A handful of projects at a time, each chosen because we believe in the book and the person behind it.
The friend you call when marketing feels impossible. Except this time, they wrote it all down. Practical, usable, and written by two marketers who are very much still in it, with tools that work on day one.
Vibrant communities don't just happen; they're built. This book is a blueprint for transforming yours. The revised and updated second edition adds expanded chapters on civic engagement and the role of government, plus three detailed case studies of communities putting the principles to work.
Experience from dozens of books, put to work on yours.
Be the Bulb grows out of Fire Starter Publishing: more than 40 books, built inside a national healthcare consulting firm. A few from those years, along with work alongside Wiley:
Bekki sees the vision before you can fully see it yourself, and then she adds the lighter fluid. She took our idea and made it real, a book we are proud to put our names on.
She built Fire Starter Publishing from scratch, working with over 36 authors, publishing more than 40 books, and producing Wall Street Journal and BusinessWeek bestsellers. Many of those authors came back for a second book, and a third. That work taught her something important: the people with the most valuable knowledge to share are often the last ones to believe their story is worth telling. First movers. Change agents. People who figured something out and now feel a responsibility to pass it on.
Be the Bulb exists for those people.
She takes on a handful of projects each year, chosen carefully, across business, leadership, and beyond. If you've grown through something and others need to hear it, she'll help you say it right.
A paragraph is enough to begin. Tell us a little about the book you have in mind.