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The book that's actually in you.

You have something worth saying. Be the Bulb helps authors find the book inside them, get it done, and build something lasting around it. For many, the first book is the beginning of a body of work, and we are there for the ones that follow.

Tell us about your book See the books

Books that reach far beyond the page.

40+
Books published
36+
Authors guided into print
1.5M+
Copies in the marketplace
WSJ
Wall Street Journal and BusinessWeek bestsellers

On the list right now.

A handful of projects at a time, each chosen because we believe in the book and the person behind it.

Cover of The Marketing Edit: Basic and Brilliant by Milissa Rick and Samantha Kraemer

The Marketing Edit: Basic and Brilliant

Milissa Rick and Samantha Kraemer

The friend you call when marketing feels impossible. Except this time, they wrote it all down. Practical, usable, and written by two marketers who are very much still in it, with tools that work on day one.

Cover of Building a Vibrant Community, Revised and Updated Second Edition, by Quint Studer

Building a Vibrant Community: How Citizen-Powered Change Is Reshaping America

Quint Studer · Foreword by John A. List

Vibrant communities don't just happen; they're built. This book is a blueprint for transforming yours. The revised and updated second edition adds expanded chapters on civic engagement and the role of government, plus three detailed case studies of communities putting the principles to work.

From first idea to finished book and beyond.

Experience from dozens of books, put to work on yours.

Whether it is your first book or your fourth, finding the shape of it is the hard part. We work with you to uncover the real book inside your idea, structure it for the reader, and make sure every chapter earns its place.

Writing a book is a long game. We work alongside you through the process, keeping you moving, keeping you honest, and making sure the voice on the page sounds like the best version of you.

From manuscript to finished book, we navigate the decisions most authors do not know they need to make until they are already in the middle of them. Cover, format, distribution, timing.

Sometimes a published book needs a second life. We work with authors to update, expand, or reframe existing work, whether the world has changed, the audience has grown, or the book simply has more to say.

A finished book that is not finding its audience is a solvable problem. We assess what is not working and build a path to get the right book in front of the right people.

A book is a starting point, not a finish line. We help authors build the speaking platform, content strategy, or brand that turns one good book into a lasting body of work.

Fire Starter Publishing, built from scratch.

Be the Bulb grows out of Fire Starter Publishing: more than 40 books, built inside a national healthcare consulting firm. A few from those years, along with work alongside Wiley:

Bekki sees the vision before you can fully see it yourself, and then she adds the lighter fluid. She took our idea and made it real, a book we are proud to put our names on.
Samantha Kraemer · Co-author, The Marketing Edit

Bekki Kennedy

She built Fire Starter Publishing from scratch, working with over 36 authors, publishing more than 40 books, and producing Wall Street Journal and BusinessWeek bestsellers. Many of those authors came back for a second book, and a third. That work taught her something important: the people with the most valuable knowledge to share are often the last ones to believe their story is worth telling. First movers. Change agents. People who figured something out and now feel a responsibility to pass it on.

Be the Bulb exists for those people.

She takes on a handful of projects each year, chosen carefully, across business, leadership, and beyond. If you've grown through something and others need to hear it, she'll help you say it right.

If you have a book worth writing, let's start the conversation.

A paragraph is enough to begin. Tell us a little about the book you have in mind.

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